Software Style Guide for MetaSource

MetaSource needed cohesion across its software properties.

This guide informs MetaSource software developers just how to get there.

Introducing

Danny’s Pancakes

The client might be fake but the audience feels real.

Danny’s Pancakes is a small local business in Quakertown that delivers pancakes to your door. Their ideal customer is a woman named Zoe. Zoe is in their early 30’s and lives with friends. They are a high school graduate and work in a small team. Zoe lives in Quakertown, is very familiar with the product, and is not very tech literate.

Zoe and I have some things in common.

Homepage and hook. A hamburger icon directing to a slider menu with custom lightning icons.

Products page. I think you need all of these things for pancakes.

Product selection and cart, which leads to a funky little animation reward for purchasing an item.

Get to know what other patrons thought of the products, and be prompted to sign up for a no-doubt scintillating newsletter.

Everybody loves order tracking. Everybody loves web responsiveness, too, they just might not know it. Danny’s Pancakes is ready for both web and mobile orders.

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Presentation Design

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Fine Art